Build a sequence and review its schedule
Make every step useful and stop when the conversation changes.
Outreach DigLab
Reviewed 13 November 2026
Draft the sequence
Open Campaigns and create a draft for the approved workspace and audience. Write a specific first message and only the follow-up steps the campaign needs. Reusable content belongs in Templates; preview each personalization field with realistic sample data.
Set controls
Select the approved sending account, time zone, sending window and daily limits supported by the current account. Review any mailbox rotation, reply detection, unsubscribe and stop-on-reply settings before activation.
Check before activating
Verify the contact count, exclusions, sender, subject and each message. Check what happens when a person replies or asks to stop. Launch only the approved pilot, then inspect actual activity before increasing volume. Saved and scheduled campaigns are not proof of delivered email.